David Llewellyn Jones (DLJ)

David Llewellyn Jones (known to all as DLJ) is Principal Trainer and Head of Professional Services at PDA (Singapore member of the ALC Group). With an unparalleled depth of knowledge and an engaging style, DLJ has established himself as one of the most highly regarded authorities in Asia in the areas of IT Service Management and IT Governance. Originally from the UK, DLJ moved from Sydney to Singapore in 2008 and quickly established himself as the "must see" trainer for his ability to communicate the complexities of the ITIL® and COBIT® frameworks in down-to-earth language.


DLJ brings to bear his own idiosyncratic blend of a visionary approach tempered by pragmatism and extensive personal experience in the pursuit of his professional mission which is to help individuals and organisations to understand the benefits of Service Management and Governance. 


He has 21 years experience in IT, the last 15 being in the implementation of IT Service Management best practice.  He has learnt best practice the hard way (from the bottom up) covering both the private and public sectors designing and delivering customer-focused IT Services to clients of significant sized organisations.



DLJ has held a variety of senior management roles in companies in Europe, always with a keen focus on Service Management. Sector experience includes engineering, central government, oil and gas, outsourcing, finance, telecommunications, logistics manufacturing and education.


With extensive track record success demonstrated both in strategy development and managing customer focused IT Services functions, DLJ’s expertise centres around achieving real business benefits by applying effective IT management practices, organisational improvement and the pragmatic application of technologies resulting in improvements in customer satisfaction, staff satisfaction, cost savings and compliance to international standards.   


DLJ has an innate understanding of all aspects of IT Management.


Governance: As the designer and creator of two COBIT Assessment tools David has enabled organisations to quickly and economically derive and agree their future strategic plans through assessment, gap analysis and benchmarking.


Projects / Programs: As well as numerous projects including application development and data centre relocations, as Product Manager for a major outsourcer, David was accountable for programme managing and delivering the organisation’s Service Management line of business and their go-to-market strategy.


Services: David can genuinely claim to have designed, developed, deployed and delivered all the ITIL disciplines, at least twice and in some cases, for example, Service Desk, Incident, Change and Configuration Management, at least four times – for his own Internal and External Service Provider organisations and for other companies as a Consultant.


His career highlights include:

  • Responsibility for a large outsourcer’s Service Management product range (£12million revenue)
  • Managerial responsibility for designing, developing and integration of ITIL (IT Infrastructure Library) best practice processes
  • Managed corporate Computer Resource Management function responsible for ensuring delivery of end-user products for rapid project start-ups.
  • Twice responsible for specification, selection and design of Service Management applications 


DLJ holds the ITIL Expert certification and is ISO 20000 Certified